ALBERTE STEFFEN DOHN
PROJECT
YEAR
WORK
GUSTA - JEWELRY
2024
LOGO DESIGN PACKAGING
PERSONAL PROJECT
Gusta is an invented brand for creating a fake client brief to further being able to showcase my different styles and ablility to create a sophisticated and unique logo design aswell as packaging.
BRIEF
Gusta is a jewelry brand crafted with passion. Embracing the beauty of natural elements, Gusta infuses intricate designs with a touch of elegance. Each piece is meticulously handcrafted, reflecting a harmonious blend of craftsmanship and creativity. With a vision to unveil its creations to the world, Gusta is gearing up to launch its debut collection, aiming for a graceful entrance into the realm of artisanal jewelry. As Gusta sets its sights on establishing an online presence, it seeks branding that encapsulates its refined aesthetic and sophistication.
SOLUTION
To embody the sophistication and elegance of the jewelry created, ive chosen to create logo variations that showcases the refined aestethic of the brand, to create an interesting logo, ive decided to use the typography Maginia Regular which is an elegant typography, that embodies the refinement i was looking for when choosing a typography. I have furthermore chosen to create a unique letter 'g' for the logo, to give the logo personality and individuality.
I have chosen to pair the typography Maginia Regular with Adelle sans regular which is a slab serif font family that's both versatile and authoritative, exuding plenty of personality, to again give Gusta individuality.
TYPOGRAPHY
SOFTWARE
ILLUSTRATOR
PHOTOSHOP
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