Copenhagen Jazz Festival

CLIENT

YEAR

WORK

COPENHAGEN JAZZ FESTIVAL

2023

VISUAL IDENTITY

SCHOOL ASSIGNMENT

Showcasing the visual identity i created for my 1. year exam, made for Copenhagen jazz festival (CJF) 2023.
Copenhagen Jazz Festival is an annual music festival located in copenhagen. The festival has been hosted since 1979 and is one of the most important public festivals in Copenhagen attracting a broad international audience. Today Copenhagen Jazz Festival is one of the largest music festivals in Europe.

BRIEF
To develop a visual concept for CJF exemplified in various designs aimed at attracting an audience.

SOLUTION

Poster designs, web layouts, and map designs were among the components crafted for this visual identity. Each piece incorporates cohesive design elements, typography, colors, and more to create a cohesive visual identity.
An abstract graphic element has been designed to radiate the collective pulse and energy created by jazz. It showcases a frequently used instrument the contrabass, this is shown with the shape of the element along with the “s” shaped sound hole used for recognition. Liquify was used to create a visually interesting expression that conveys movement. The blue lines were added to indicate movement and energy. The goal of the identity is to show the viewer how jazz feels.
The idea was also to make a design for the festival that could be reused every year, with typography, logo and elements ready to be used in different variations. I wanted to create components that was timeless and easy to use in different context.