ALBERTE STEFFEN DOHN
PROJECT
YEAR
WORK
YUKIGASSEN
2024
INFOGRAPHIC
SCHOOL ASSIGNMENT (GROUP)
Yukigassen is a japanese winter sport resembling a structured snowball fight. Teams compete to eliminate opponents by hitting them with snowballs. Played on a designated field with set rules, it requires strategy and teamwork. Yukigassen has gained popularity internationally for its competitive and thrilling nature.
BRIEF
Create an infographic that introduces a lesser-known physical activity to an audience unfamiliar with its basics. It could be a sport (e.g. padel, capoeira, pickleball) exercise, yoga, a specific dance style, etc.
SOLUTION
The poster for Yukigassen, embodies energy and liveliness through its vibrant color scheme and playful fonts. Red and blue represent teams like we often see in sport, while yellow highlights key information. Gray text provides visual balance and creates spots on the poster where the eye can rest. Hand-drawn illustrations are used to personalize the poster and emphasize the human element. Illustrations also show the sport's intensity and equipment, with a map hinting at its international appeal. Rules are essential, while fun facts add intrigue.
The style is energetic, capturing the sport's action-packed essence. From the playful fonts to dynamic illustrations, the poster effectively communicates Yukigassen's excitement, engaging viewers while providing essential information in an engaging manner.
PROCESS
PRIMARY COLORS
SECONDARY COLORS
ILLUSTRATION COLORS
TYPOGRAPHY
SOFTWARE
PHOTOSHOP
ILLUSTRATOR
PROCREATE
MADE IN COLLABORATION WITH
YOU MAY ALSO LIKE
CULTURE NIGHT
OILY - FONT DESIGN
CHOCO BELLA
