ALBERTE STEFFEN DOHN
CLIENT
YEAR
WORK
NETTO 'CHOCO BELLA'
2024
PACKAGING DESIGN LOGO DESIGN
SCHOOL ASSIGNMENT (GROUP)
Netto has diverse private label brands, including strategic ones like ØGO, Premieur and Hello Sensitive etc.. These brands must adapt to different markets in Denmark, Germany and Poland, posing design challenges due to language and design variations. Netto regularly updates its Private Label brands with new designs.
BRIEF
Netto's category brand 'Choco Bella' needs to be redesigned. Choco Bella is a series of products within the chocolate and similar categories. The current design dates back to 2015. The name will be retained, but Netto desires a new logo.
To enhance Choco Bella's appeal, our design must exude modernity, value and quality. The packaging needs to differentiate between product variants and quality levels with clear navigation. Netto wishes for the use of a premium color palette, authentic food imagery and Fairtrade labeling, this will elevate the brand's image and food appeal. Despite being an 'entry brand,' Choco Bella will maintain its accessibility while projecting sophistication and quality.
SOLUTION
Collaborating with a fellow student on a school project, we embarked on redesigning the packaging for 'Choco Bella,' Netto's mid-priced private label brand. Our design philosophy embraced sleek minimalism and refined typography, revitalizing 'Choco Bella' with a fresh perspective. Infused with a vibrant and playful color palette, we aimed to keep the brand both sophisticated and lively. By seamlessly blending modern aesthetics with luxurious accents, each element emanates a refined indulgence while maintaining affordability. Welcome to a new era of 'Choco Bella' – where design excellence elevates the chocolate experience to a realm of sophistication and style, ensuring accessibility for all.
We choose to redesign the logo for Choco Bella aswell, to create a logo that would fit with the new visual expression, we choose to work with the type face 'Carena Regular' and costumized it to fit Choco Bellas new visual identity.
BEFORE REDESIGN
Showcasing some examples of Choco Bellas design before the redesign
PROCESS
BRAND STRATEGY
AFTER REDESIGN
SOFTWARE
PHOTOSHOP
ILLUSTRATOR
PROCREATE
MADE IN COLLABORATION WITH
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