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ALBERTE STEFFEN DOHN

PROJECT

YEAR

WORK

RICE PACKAGING - ORYZA

2023

PACKAGING

SCHOOL ASSIGNMENT (GROUP)

Given how similar the appearance of rice packaging can be to other rice varieties, distinguishing rice solely by its looks can be challenging. Hence, it's imperative to emphasize the products advantages through innovative packaging design.

BRIEF

Create packaging design for a Premium (a costly/exclusive product) rice product.

All sides of the box should be considered in the design. Additionally, think about the emotional impact the product should create.

SOLUTION

Teaming up with fellow student Caroline Milan, we crafted packaging for a Premium Rice product. We wanted it to exude elegance and sophistication. Every aspect of this project was meticulously planned to convey a luxurious feel. Our design not only highlights the top-tier quality of the rice but also mesmerizes with its visual appeal. Characterized by clean lines, a refined color scheme and a minimalist aesthetic, our packaging embodies the beauty of simplicity and refinement. Product shots were captured in our school's photo studio, further enhancing the presentation of our creation.

COLOR PALETTE

TYPOGRAPHY

PROCESS

SOFTWARE
ILLUSTRATOR
PHOTOSHOP

MADE IN COLLABORATION WITH

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PROCESSING

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